There are plenty of videos and infographics online explaining what bitcoin is and how it works, but now, a bitcoin activist in the US is planning an old school approach to promoting it. Activist bitcoin-focused marketing agency Bitcoin Bigfoot plans to distribute 100,000 promotional packs to activists around the country. But why?
Paper wallets aside, bitcoin is an aggressively digital phenomenon. Coins are mined, not printed, and they are spent only by sending transactions across the decentralised electronic network. Yet Curtis Fenimore, who together with colleague Jake Tital founded Bitcoin Bigfoot this year, wants to engage new users using a trifold brochure.
“The Internet has a huge reach, but it still doesn’t reach everything,” Fenimore says. “There’s still very much a need for face to face communication and physical promotional materials. YouTube videos alone can’t do it. If that was the cue, adoption would be beyond the roof.”
March 11, 2014 at 05:34AM
