28 April 2014

Yelp Officially Announces New Feature for Bitcoin Merchants


yelp


San Francisco-based merchant directory provider Yelp has officially announced a new functionality that allows bitcoin-accepting merchants to advertise their acceptance via its platform.


Though rumors have circulated since as far back as 10th April, this was the first time that the company confirmed the addition of the new feature.


Wrote Yelp in its official blog post:



“We’re constantly thinking about how to make our business attributes more useful for consumers and businesses. That’s why we’re excited to announce that as of today, we’re adding a new attribute: ‘Accepts Bitcoin: Yes’.”



Business owners that accept bitcoin can now update their profile on biz.yelp.com to take advantage of the new feature.


Finding the new feature


The new attribute will now be visible in Yelp profiles under the “More business info” section of all applicable entries.


Other attributes in this section denote whether the business accepts credit cards or has available parking.


yelp, bitcoin


‘Buzz about bitcoin’


Yelp’s blog post also came with some additional information for those who may be unfamiliar about bitcoin.


The company, which has a market capitalization of nearly $4bn (http://ift.tt/1rGkk6h), lauded bitcoin as a “fast, secure and low-cost digital payments” tool that enables businesses to conduct transactions without storing sensitive user data.


Added the company:



“We’re hopeful the introduction of the Bitcoin attribute will provide yet another way for consumers to connect with great local businesses.”



Image via Yelp


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April 28, 2014 at 10:23PM



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